Cost-cutting initiatives can be dreadful for the management of the organization and the rest of the employees alike. It typically involves having countless discussions, dealing with frustration and disappointment, and abandoning beloved projects
I had a conversation a few days ago about stakeholder management and one thing that popped out was the ambition to cluster stakeholders in some predefined boxes: sales, marketing, executives, team and so on.
If the conversation about digital strategy is confusing, there’s a reason: Digital strategy does not exist. When people use the term, they’re often doing one or more of these things: misunderstanding what true strategy should accomplish, prioritizing digital for the sake of digital, or simply mislabeling an organization’s actions and capabilities, and calling them “strategy.”
One thing all the organizations I worked with had in common was they strongly believed that if you put the right people on the project, then it will be a tremendous success. And that’s actually not true
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